2 Way Radios and Reward Cards

Hi Friends,

We are forever saying, “Doing business with 2 Way Radio Express is easy.”

I use that expression at the end of nearly every newsletter and blog that I post. At first it seems odd to say, “doing business with us is easy.” Most businesses tout their selection or prices or locations. Some businesses promote their “Big Sale!” or “Limited Time Offer.” I can’t think of any other business that wants to build their reputation on being easy to do business with.

There is a trend in retailing that encourages that business’s customers to become members of their rewards program. When I checkout at the register of these businesses they ask, “Do you have your Rewards Card?”

I tell them, “No.”

They ask, “Are you a member of our Rewards Program?” (At this point they have a little tone in their voice, as if to say I can’t believe you’re not a member.)

I tell them, “No.”

They ask, “Would you like to sign up?”

I tell them, “No thank you.”

They tell me, “It’s free.”

I tell them, “Look I don’t want to be a member.”

By this time the people behind me are getting impatient. Then it dawns on me I was impatient just a few minutes ago when the customer in front me was being grilled while I waited.

The reward should be not having to be asked if you have your Rewards Card.

There should be a line just for customers that do not have a reward card and don’t want a reward card. I am guessing it would be the most popular line.

We don’t offer rewards cards. We offer everyone great service and prices. We want it to be less cumbersome to do business with us.

When you call we are all about making it easy to do business with 2 Way Radio Express. We are open from 8 AM till 8 PM Monday through Saturday. We include shipping in the price of every 2 way radio we sell. We keep your existing 2 way radio frequencies on file. We keep track of what make and model 2 way radios you are using. We deliver the best value in 2 way radios to your door.

Doing business with 2 Way Radio Express is easy. Give us a call at 239-601-1969.

Best Wishes,

Manzie R Lawfer