Archive for January, 2010

Free at Last!

Wednesday, January 20th, 2010

It seems to me most every ‘free offer’ has some strings attached to it. I see offers advertised for “Try our vacuum cleaner for free!” But then you have to buy the vacuum cleaner first and then return it for a refund in order to get your money back. That’s not free.

Another misleading add is, get ‘such and such’ free. But you have to buy ‘so and so’ in order to get the free ‘such and such.’ That’s not free.

We think we have 3 truly ‘free offers.’ We offer a ‘Free 7 Day 2 Way Radio Trial’ and ‘Free Little Green Radio Book’ and ‘Free Help’ in finding the right two way radio equipment.’

Our ‘Free Help’ works like this;

  1. Visit our website and complete the 2 way radio questionnaire or
  2. Call our toll free telephone number and talk with customer service

After we learn about your application and use for 2 way radios we will provide you with a  full recommendation on the best equipment and uses for your location. For this service we do not charge a single dime.

Our ‘Free Little Green Radio Book’ offer is available to you by visiting our website and clicking on the Little Green Radio Book page. You can then download the document at no charge. You are asked for your email address and first name but you do not have to complete these questions. For this service we do not charge a single dime.

Our ‘Free 7 Day 2 Way Radio Trial‘ is available to any business. Complete our Free Trial Form (available by calling our toll free number) spend a few minutes on the phone with our customer service department and bingo bango your 2 way radio trial is on the way to you. For this service we do not charge a single dime.

We believe you shouldn’t spend a dime until you know you are getting the right 2 way radios for your application. Give us a call. We are very easy to do business with.

Best Wishes,
Manzie

Don’t Wait for The Video

Wednesday, January 13th, 2010

All of our commercial 2 way radios come with a full 4 year warranty. Naturally people ask, “What’s covered under the warranty.” We smugly say, “Our warranty covers everything except abuse. Think of it like a car warranty. A car is usually warranted for 48,000 miles or 48 months which ever comes first. However if the car is in a wreck …no warranty. It is the same with the 2 Way Radio Express warranty…except of course there is no mileage limitation.”

I think we should produce a video that answers the question, “What is abuse?” In the video, Jay, from our technical support department, could appear wearing a lab coat. The lab coat would give the video a scientific look. (Wardrobe is very important in a theatrical  production.)

Our video would be a cross between the television program “Mythbusters” and the old Saturday Night LIve skit “Mr. Bill.”

Mythbusters features stars, Jamie and Adam. Jamie and Adam are forever attempting to raise a sunken ship with ping pong balls or launching potatoes into space. They then report on the myth or reality of raising the ship or if  potatoes will shatter like glass if they get cold enough. The SNL skit, “Mr. Bill” showed a hand sized doll named Mr. Bill that endured indignities like being suspended above a shark tank or electrified with batteries.

In our video we could put one 2 way radio in the freezer section of a side by side refrigerator/freezer. The sound on the frozen 2 way radio is turned up. Jay dressed in his lab coat could stand across the room and talk through a second 2 way radio. A strategically placed microphone demonstrates radio number one is working. “Freezing a radio is not abuse,” Jay excitedly declares.

The next scene shows a radio buried in cake mix. Only the radio’s antenna is visibly sticking out of the cake batter. (This is kind of like the Mr. Bill skit.) The cake radio is placed in a 350 degree oven for 35 minutes and then removed to cool. Once again Jay appears on screen to test for abuse. He talks into his 2 way radio. Suspense builds. Nothing is heard from the radio cake. “Baking a radio is abuse,” Jay solemnly reports.

We could drop radios into boiling oil or off the top of a ladder. We could catapult radios over  a fire pit. Will a radio work if it is buried in wet leaves? What is abuse? The possibilities are endless.

Don’t wait for the video. Give us a call today and we will help you find the best 2 way radios for your application.

Best Wishes,

Manzie

Are You Noopapena?

Thursday, January 7th, 2010

I don’t understand why, but Thursdays are usually the slowest day of the week for our 2 way radio business. On Thursdays the phone seldom rings. The phone has not been ringing off the hook the last 12 months but on Thursday it has rang the least.

We usually make more out bound calls on Thursdays than any other day of the week. We subscribe to a service (Sales Genie) that provides us with lists of people to call. Most people hate to make out bound sales calls. We don’t seem to mind making calls.

Our sales approach is very straight forward. “Hi (fill in the name of the person you are calling). This is Manzie. You and I have not met but we are in the 2 way radio business. I am calling to see if you and I can do business.” At this point the fellow I’m calling says, “Tell me more” or “We already have radios,” or “We don’t use radios.”

It really doesn’t matter what he says I am just trying to introduce myself and hope that he lets me send him my contact information or information on some of our two way radios. However, more often than not, I am leaving a voice message on the prospect’s phone. I only talk to an actual person about 1 out of 10 calls.

With my first name, “Manzie” you can imagine some of the problems I’ve had. It was worse in elementary school but it is still not easy being a “Manzie.” You would think that with a name like mine I would be sympathetic and I guess I am.

Just between you and me there are really some striking advantages to having an odd name. People remember me. People never ask, “Manzie, who,” or “which Manzie is this?” I have to admit as an adult it has been a pretty good name.

Here’s the deal, on a typical Thursday we will make about 100 out bound calls looking for people that would like to buy 2 way radios or 2 way radio equipment from us. We call Davids, we call Bettys, we call Harrys and Larrys and Joes. But we also call Farqoos, Megaloosas, Appoloosas and Quintalas. If we call you on some Thursday late in the day and you are a Muckulas or Noopapena please be patient if we mispronounce your name.

You kind consideration is always appreciated.

Best Wishes,

Manzie

Happy New Year Everyone

Wednesday, January 6th, 2010

I am 63 years old. It seems to me every year and every age has some advantage. I’ll look back fondly on 2009 as the year we started 2 Way Radio Express. But just between you and me I’m glad to see the end of 2009. Hooray for 2010!

We not only sell new 2 way radios and radio equipment we also repair 2 way radios. We repair everything we sell and we also repair brands and models that our customers bought from other sources.

So some of the radios that are sent to us for repair are several years old. We get Motorola SP50 and CP200 radios frequently that need repair. Both of these have been  real workhorse radios. They are very dependable and perform well in harsh environments. Unfortunately they are as big as bricks (and just about as heavy). Additionally these radios were expensive. Expensive is a relative term. These radios usually perform well for years and based on the efficiency and productivity they produce they actually make money rather than cost money.

Anyway, when we get older radios in for repair it is hard not to compare them to the new models we sell. The new model radios are typically half the size and weight of older radios. The new radios usually do not broadcast any further than the older models but the new radios have better sound quality and volume.

We believe that in order for a two way radio to accomplish its mission of increasing safety, improving efficiency and boosting productivity it must be easy to use, reliable and affordable.

The new smaller, lighter and better sounding radios are more affordable than ever. The Tekk X1000 and ICOM Lite radios we sell cost about $300 (that’s half of what a SP50 sold for 10 years ago). Additionally the new radios have more features and available accessories.

If you haven’t compared radios lately we have an offer. Send us one of your radios and we’ll match your frequencies and send a pair of radios for you to try for free. If you are  not using radios now maybe this is the right time for you to increase safety, improve efficiency and boost productivity.

Give us a call today and let us help you find the best two way radio equipment for you.

Best Wishes,

Manzie