The word “blog” is a contraction of the two words “web” and “log.” A blog is a website or page on a website with regular entries that typically deal with a given subject. For example the blog you are reading right now has regular entries that deal with two way radios or perhaps how I feel about two way radios or what a guy like me that is in the two way radio business had for breakfast this morning.
Blogs have actually evolved into tools that are used for attracting people to a web site. When you search on a term, the search engine you are using is looking for the closest match to whatever it is you are searching on. For example you are looking for 2 way radios (Hooray!). “2 way radios” are the keywords. The search engine looks for websites that have the keywords “2 way radios.” If it finds a site that mentions “2 way radios” ten times it will list that site before it lists the site that mentions “2 way radios” only nine times. Companies use blogs to insert their keywords a billion times and try to gain attention. There is more to it than just the number of times something is mentioned but I’m sure you get the idea.
Unfortunately blogs and websites have become so addicted to inserting keywords that the over all meaning of the website is lost in the jungle of keyword insertions. They are more interested in saying “2 way radios, 2 way radios, 2 way…..” than saying anything that makes sense. It is like web world has gone search engine optimization crazy.
Do you watch college basketball on TV? Bill Raftery is a college basketball announcer that is prone to outbursts every 5 or 6 minutes. You might be watching the game and suddenly Raftery screams, “KENTUCKY IS GOING MAN TO MAN.” The level of his outburst never seems to be in proportion to what you are watching on the screen. It is as if someone told Raftery that he needs to scream every 5 minutes regardless of what is happening on the court. “SYRACUSE IS TAKING A TIME OUT.” Raftery is really out of control. He reminds me of George Costanza’s father on Seinfeld. In what appears to be a hormone imbalance Frank Costanza becomes very quick to anger over fairly meaningless issues. For example, Frank and George may be having a docile conversation and Frank suddenly screams, “WE ARE NOT HAVING TURKEY THIS THANKSGIVING.” Frank is over the top.
Today’s blogs are like listening to Bill Raftery call a basketball game or watching Frank Costanza on Seinfeld. Blogs are no longer about a given subject they are only opportunities for keyword outbursts.