Archive for January, 2013

2 Way Radio Genius

Friday, January 25th, 2013

Hi Friends,

Does the word genius come from the root word genuine or genesis? I don’t know but it seems that genius, genuine and genesis all have a connection.

The “Genius Bar” at the local Apple Store not withstanding have you noticed how a true genius has an ability to explain things in the most rudimentary terms. The simple explanation is the easiest to understand. That’s the genius.

Shakespeare was a literary genius. He explained the human condition in simple but dramatic terms: “Expectation is the root of all heartache.”

This simplicity is the core of being genuine. It is basic but it is real and it is profound.

True genius is rooted in the most basic truths and principles. Einstein, Newton, Edison and all the geniuses of art and  science have had first and foremost a total command of the fundamentals.

My sister is a terrific cook. She is a fabulous baker. Her genius is baking. Her pies and cakes are true art. Her genius does not lie in complexity. Her genius is not expressed in fancy multiple layering or frosting that depicts a famous face or scene. Her genius is texture and taste: the most fundamental nature of the baking art.

My sisters work in the kitchen is rooted in years of genuine experience. I remember when she got married. Up until getting married she never really did any cooking or baking. Soon after the honeymoon my sister started making pies. She would bake a pie and then sit back and critique her work. Too much water. Too little sugar. The dough is overworked. The pie is undercooked. She must have made a thousand pies. Through genuine experience she gained her genius.

Today when my sister bakes she doesn’t make marinated Northumbrian raspberry strata pound cake parfait. Instead she will spend hours perfecting a simple strawberry pie or red velvet cake or even the common biscuit.

Genius is genuine and is rooted in the most basic fundamentals.

Our 2 way radio business is based on building relationships with customers. Offering the best value in 2 way radio products. Including great service with every 2 way radio.

Doing business with 2 Way Radio Express is easy and that’s the genius of it.

Best  Wishes,

Manzie R Lawfer

$25 Trade In Special

Wednesday, January 23rd, 2013

Hi Friends,

Drag it in! Push it in! Tow it in! For the rest of January and all February we are offering a $25 trade in credit on any two way radio. I guess drag it, push it and tow it are a little over the top but you can trade in any working or non working radio and get $25 toward the purchase of any commercial grade radios we sell.

Poor sound quality, weak batteries, broken antennas aren’t just an inconvenience they are costing you money. Trade in those poor performing and non working radios for new radios and watch your efficiency and productivity improve.

New radios are lighter and more compact. New radios have better sound quality and can broadcast further. New radios have better batteries with longer duty cycles.

Give us a call and take advantage of our limited time $25 Trade In Special. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

What’s In A Name

Thursday, January 10th, 2013

Hi Friends,

A rose by any other name would smell as sweet. – William Shakespeare

Would you be just as likely to buy Post-it-Notes from a company named Minnesota, Mining and Manufacturing as a company named 3M?

How about IBM? Is International Business Machines a trustworthy name for a computer provider?

Would you be more likely to buy a Datsun or a Nissan?

Madison Avenue firms have touted the value of logos and brand names since there has been a Madison Ave.

Crocs and Ughs have a big following with their cutesy names but would these shoe companies be just as successful with Model A and Model T monikers? Henry Ford did pretty good with these names. I suspect Toms Shoes did not pay a huge sum to a marketer for their brand name. Just a guess.

I like clever names as well as the next guy. “Just Deserts” is a great name for a bakery or “For Goodness Sakes” is a great name for a health food/vitamin store. But I am not sure they owe their success to their names.

My name is Manzie. I don’t run across my name much. It wasn’t easy being a child with Manzie as a name but it is a terrific adult name. It is a memorable adult name. It is fun to say. Go ahead and say “Manzie.” If you are in a crowded room or office right now you can just mouth the word “Manzie”. Go ahead and say it. You’ll like it. Even if you are in a crowded room you can still say “Manzie.” I doubt anyone will know what you are saying.

I do not want to belabor the exercise but 2 Way Radio Express is also fun to say. Try it….2 Way Radio Express. Pretty good!

2 Way Radio Express is not only fun to say, doing business with us is easy. Let us help you find the best 2 way radios for your needs and budget. Give us a call at 239-601-1969 or visit us at 2WayRadioExpress.com.

Best Wishes,

Manzie R Lawfer

More Good 2 Way Radio News

Wednesday, January 9th, 2013

Hi Friends,

Two way radios keep getting better and better. Today’s radios have better batteries, better chargers, better belt clips, better audio accessories and the radios themselves are more durable and perform better than ever before.

We are proud to announce the newest addition to our radio lineup “The New Tekk Standard.”

The Tekk Standard is strong, light, economical and has a special feature I’ll tell you about in just a moment.

The Tekk Standard can be programmed to work with your existing radios. It meets or exceeds Military Specifications and IP-54 status for water resistance. These are terrific radios and we are making them available at the special price of only $199 for a limited time. This price includes radio, lithium ion battery, rapid rate desktop charger, heavy duty belt clip, antenna, programming and UPS shipping.

Like all of our commercial grade radios the Tekk Standard comes with a full 4 year warranty. Even the battery is guaranteed for 4 years.

Here’s the special feature: The Tekk Standard has a way cool on onboard flashlight.

For more information give us a call or visit us at 2 Way Radio Express. Doing business with us is easy.

Best Wishes,

Manzie R Lawfer

Forbidden Fruit and 2 Way Radios

Thursday, January 3rd, 2013

Hi Friends,

The ever studious Joy Ann is a nutrition expert. “Sniffles? Eat some blueberries. Too much stress? Sunflower seeds will help relieve the symptoms of stress. Let your medicine be food and food be your medicine.” she tells me.

And so we are blessed to have The Fresh Market just across the street from our home. The Fresh Market is like a show place for food. There is theatrical lighting in the produce and meat sections. The specialty foods are showcased like a performance is about to take place. The Fresh Market is a great place to shop or just visit.

The Fresh Market is a little more expensive than Publix but the selection is more gourmet and the fruit is much more predictable.

There doesn’t seem to be much difference with lettuce or cabbage or carrots or squash. A cabbage from Publix is just as fresh and tasty as a head of gourmet cabbage from The Fresh Market. There doesn’t seem to be much difference with peas or beans either.  If there is a price difference I can buy these items from Publix with no fall out from the ever vigil Joy Ann.

Fruit is what separates the men from the mice. A lesser strawberry is no strawberry at all. Blackberries, blueberries or any berry is either good or it is not.

Joy Ann enjoys an orange most afternoons. It is her “fruit snack.” California Navels, Florida Honey Bells and Valencias are just a few of the terrific oranges we find at The Fresh Market. But beware, just because it is a California Navel doesn’t mean it will past the taste test. Many orange halves have gone the way of our garbage disposal.

On an unrelated note, half an orange makes a heck of noise going through the garbage disposal although there is a pleasant citrus aroma following all the commotion.

Let us help you find the best 2 way radios for your application. 2 Way Radio Express is standing by with help from 8 till 8 Monday through Saturday. 2 way radios can improve your safety, efficiency and productivity. 2 way radios are better than blueberries. Call 2 Way Radio Express today.

Best Wishes,

Manzie R Lawfer

Larry Bird and 2 Way Radios

Wednesday, January 2nd, 2013

Hi Friends,

Our office is in Naples, Florida. Naples is a resort town. People come from all over the world to visit our little town. The weather is great. We have a slew of great restaurants. The sunsets are fabulous. The architecture is gorgeous. We are on the Gulf of Mexico. The beaches are filled with beautiful people and you can watch the dolphins and pelicans play all day. So it is no wonder that we see famous people from time to time.

This morning the athletic Joy Ann and I were riding our bikes when we spotted Larry Bird out for a walk. Larry is pretty easy to spot. His face is visually distinctive and he is noticeably tall. I am guessing the woman he was walking with is his wife. I said, “hello” and he graciously replied, “hi”.

We hear that Bob Seeger has a home in Naples. We saw Judge Judy at a local ice cream shop. We watched Bret Baird and his family at our neighborhood beach. As we past each other I cleverly asked the Fox News anchorman, “What’s up.” He politely answered, “Hello.”

I saw Paul Teutul Sr. from American Chopper at a stop light sitting on a huge motorcycle with a flashy babe hanging on to him for dear life. That guy has arms the size of watermelons.

Mike Ditka had a restaurant in Naples a few years ago. It was a great spot and Mike was in the house many of the times we visited. One evening the gourmet Joy Ann, my father and my mother (god rest her soul) were leaving when Mike Ditka reached over the bar to shake my hand and ask, “How was your meal?” “Everything was great!” I replied. The next day I strutted around announcing to my colleagues how Mike and I had been chatting about the finer points of the culinary arts.

I think it is cool living somewhere that people drive a thousand miles to visit.

Visit us on the web or give us a call at 239-601-1969. Let us help you find the best 2 way radios for your school or business. 2 way radios improve safety, efficiency and productivity. Happy New Year.

Best Wishes,

Manzie R Lawfer