Archive for the ‘Blog’ Category

Family Gatherings and 2 Way Radios

Thursday, June 13th, 2013

Hi Friends,

My brother Joey and his wife Janie are in town visiting this week. Joey and Janie live in Louisville. Joey is one year, one month and one day older than me. It seems like we only see each other at weddings and funerals. This visit there is no wedding scheduled and everyone seems pretty healthy.

Yesterday our family gathered to enjoy each other’s company. We met at Dad’s condo and took over the pool area. His condo has a great pool house party room. There is a gas grill we put to good use. Grayson is our designated grill man. Grayson knows how to play a grill, ‘just like a ringing a bell’ to quote Chuck Berry.

When our family gets together my Dad, who is nearly 91 years old is the most senior. My brother and I (we are in our sixties) and our wives (who’s ages we do not reveal) represented the second generation and my sons Jay and Grayson (these guys are in their 30‘s but appear much younger) represented the third generation. The fourth generation comprised of grandchildren from age 9 to 16 rounded out attendance at our family outing.

At these family events we have grown accustom to hearing people say:

You have really grown.
I didn’t know that!
I don’t remember.
I can’t remember anything.
I’ve never seen a potato do that!
How hot do those get?
Do you ever see _____________?
I can’t believe how much weight he’s lost.
I can’t believe how much weight he’s gained.
Do they float?
You’re the best.
No you’re the best.
We sure do miss you.
We have to do this again soon.
I love you.

If your family is like our family you probably hear these same expression or slight variations at your outings. The only one that is important is the last one.

Let us help you find the best 2 way radios for your business, school or government agency. Doing business with 2 Way Radio Express is easy. Give us a call at 239-601-1969.

Best Wishes,
Manzie R Lawfer

2 Way Radios and Poison Raspberry Ultra Drops

Tuesday, June 11th, 2013

Hi Friends,

We use Google advertising to find new customers. We also use Facebook, LinkedIn,   Twitter and continually update our website to attract interest for 2 Way Radio Express. Finding new customers is a never ending job for most every business.

Of course after you attract new customers you have to make them happy and want to buy from you again and again. Keeping in touch with customers is critically important and is just as challenging as finding them in the first place. We send out a 2 way radio newsletters twice a month. Our blog (which you are currently reading) is written to keep in touch with our friends, prospects and customers. Our blog typically talks about stuff that is important to us and the people that use 2 way radio equipment. Sometimes it is about playing guitar or riding bicycles or other things that occupy our lives and bring us pleasure but more often it is about 2 way radio equipment.

Life revealed: it is the new millenium and we are living on the web.

Last week I was looking at my Facebook page and what to my wandering eye did appear but an entry from me touting some diet plan.

“hey, i’ve been on Raspberry ultra drops for about 2 weeks now and lost over 12lbs! you should really check this out… I thought it was bogus, but it actually works…
http://minifinance.sitemix.jp/mapwpkk.php”

It even had my profile picture. The thing is… this was not from me. I have never heard of Raspberry Ultra Drops. Even if I had heard of them I can’t imagine my so called endorsement would mean anything. If my endorsement is worth anything I want it to be promoting 2 way radios not Raspberry Drops.

I feel hacked. I feel violated. I’ve been taken advantage of. Help me! Show these scallywags they can’t just push people around. Don’t buy Raspberry Ultra Drops. Instead buy 2 way radios. Buy 2 way radios from us. You’ll be striking back for decency and the American Way. Buying 2 way radios is the right thing to do.

Doing business with 2 Way Radio Express is easy. Call us at 239-601-1969 today.

Best Wishes,
Manzie R Lawfer

Smoking Drinking and 2 Way Radios

Monday, June 10th, 2013

Hi Friends,

I use to smoke cigarettes. I was a smoker. I liked opening the package. I liked the smell and taste of cigarettes. I really liked everything about smoking. I was in my early twenties. Smoking was cool.

Then in the early 1970’s we found out smoking was dangerous to our health. It would kill us if we kept doing it. We later learned it would even kill the people around us. Plus it was expensive and the price was going up.

I could save big if I quit smoking. When I finally quit, cigarettes were selling for a dollar or two a pack. I was smoking a pack or two a day… so do the math. When I quit smoking I started saving about $3 day, 7 days a week, 365 days a year. I was saving around $1000 a year. Knock off the smoking and save big.

This same kind of math equation was in play when I stopped drinking scotch everyday and became an occasional imbiber. Knock off the drinking and save big. (Add another $1000 a year to the savings account.)

Haircuts are also costly. About 10 years ago the ever talented Joy Ann began cutting my hair. I don’t wait in line for an hour or more at the local barber shop. I simply put on my haircutting uniform (more about than at another time) and show up in our well lighted foyer every 2 weeks for a trim. Bingo bango, at $15 per haircut I am saving nearly $400 per year.

So where is all this money going. I am not smoking, drinking or hanging out in barber shops. I should have a ton of extra money. It must be phantom savings.

Two way radios save money. Two way radios save money by increasing safety, improving efficiency and boosting productivity. Two way radios let you contact your staff at the push of a button. No dialing or waiting for someone to answer. Push the button and deliver your message. If you are using 2 way radios you don’t have to chase people down or search all over the building to find them. And 2 way radios let you deliver your  message to everyone at once.

Two way radios produce savings you can see. The savings produced by 2 way radios can be seen and counted in increased production and improved efficiency. We have a little formula that lets you calculate the savings from using 2 way radios. Remind me next time you call and I’ll share it with you.

Let us help you find the best 2 way radio equipment for your needs. Give us a call at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

Constancy of Purpose

Friday, June 7th, 2013

Hi Friends,

Constancy of purpose is a term coined by W. Edwards Deming. Doctor Deming was the father of modern management. The US government sent Dr. Deming to Japan after WWII to help the Japanese become more efficient and skilled in manufacturing. Wow! He did a great job.

I am a student of Deming’s teachings. Constancy of purpose tells us that there is always room for improvement. Whatever it is that we are doing Deming would tell us that we can improve. Too often businesses and people change course rather than improve the course they are on.

Honda and Toyota have built their automobile manufacturing companies on Deming’s principles. Even the simplest hinge or door latch is forever being improved at these companies. Make it lighter, smoother, more accurate, there is always room for improvement.

There is something really solid about Deming’s teachings. He tells us it is not where we start but where we finish that is important.

The Japanese are legendary for their electronics. We see it in the 2 way radio equipment we sell. Japanese radios are the best. ICOM radios are made in Japan. Every year the batteries get a little bit better: longer duty cycle, greater life expectancy, more durability and faster charging. Batteries are just one example of the ever improving 2 way radio equipment.

We have been selling ICOM 2 way radios for several years and they just keep getting better. We seldom see ICOM 2 way radios come back for repairs. We offer a 4 year warranty on ICOM radios and batteries and less than 5% every come back to our shop.

We believe Deming’s encouragement and challenge to constantly improve also applies to the sales and customer relationship arena. Actually we believe it applies to all aspects of our lives.

Every day, every day, every day we strive to improve who we are and how we do business. It is the Deming way.

Let us help you find the best 2 way radio equipment for you business, school or government agency. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

2 Way Radio Range

Tuesday, June 4th, 2013

Hi Friends,

The question we get asked most often is: How far can you talk on those radios? In just a moment I’ll share with you how to determine 2 way radio range but first let me observe that most of our customers only talk a mile or less. Our customers are schools, businesses and government agencies. Their biggest concerns for radios are reliability, ease of use and affordability. As long as the radios broadcast with clarity throughout the plant or campus our customers are happy.

That said, the distance two way radios broadcast is determined by radio power (measured in watts), antenna height and environmental factors.

Generally speaking more wattage means more distance. Hand held two-way radios have between 1 – 5 watts. Mobile radios, the kind you might find in a fleet of delivery trucks, broadcast between 25 -100 watts.

A general rule is to expect a 1 watt radio on flat land to provide about 1 mile of coverage. Doubling the power increases the range by about a third. A 2 watt radio on flat land provides about 1.3 miles of coverage. A four watt radio broadcasts about 2 miles.

The need for power is negated by the height of the broadcasting antenna. It does not take much power if there is little between the sending and receiving radios. For example the radios that the astronauts used on the moon to successfully talk to earth had less than 1 watt. This is because there is nothing between the moon and earth to block the signal. In effect the height of the Moon acted as an antenna.

The third factor in determining distance is the broadcast environment. If a radio signal is blocked by buildings, electrical interference, trees or mountains the signal will not reach the receiving radio.

A combination of power and antenna height solve most of these problems.

You may have seen radios at a discount store or the local sporting goods store advertising radios with talk distances of 10 miles or 12 miles or 18 miles. This is purely bogus. If bogus sounds too harsh to you, just ask the seller to demonstrate the advertised coverage. He will not be able to do it. Usually discount store radios can not broadcast to the front of the store they are sold in much less the distance advertised on the front of the package.

Give us a call to help you determine the best 2 way radios for your application. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

2 Way Radios and Reward Cards

Monday, June 3rd, 2013

Hi Friends,

We are forever saying, “Doing business with 2 Way Radio Express is easy.”

I use that expression at the end of nearly every newsletter and blog that I post. At first it seems odd to say, “doing business with us is easy.” Most businesses tout their selection or prices or locations. Some businesses promote their “Big Sale!” or “Limited Time Offer.” I can’t think of any other business that wants to build their reputation on being easy to do business with.

There is a trend in retailing that encourages that business’s customers to become members of their rewards program. When I checkout at the register of these businesses they ask, “Do you have your Rewards Card?”

I tell them, “No.”

They ask, “Are you a member of our Rewards Program?” (At this point they have a little tone in their voice, as if to say I can’t believe you’re not a member.)

I tell them, “No.”

They ask, “Would you like to sign up?”

I tell them, “No thank you.”

They tell me, “It’s free.”

I tell them, “Look I don’t want to be a member.”

By this time the people behind me are getting impatient. Then it dawns on me I was impatient just a few minutes ago when the customer in front me was being grilled while I waited.

The reward should be not having to be asked if you have your Rewards Card.

There should be a line just for customers that do not have a reward card and don’t want a reward card. I am guessing it would be the most popular line.

We don’t offer rewards cards. We offer everyone great service and prices. We want it to be less cumbersome to do business with us.

When you call we are all about making it easy to do business with 2 Way Radio Express. We are open from 8 AM till 8 PM Monday through Saturday. We include shipping in the price of every 2 way radio we sell. We keep your existing 2 way radio frequencies on file. We keep track of what make and model 2 way radios you are using. We deliver the best value in 2 way radios to your door.

Doing business with 2 Way Radio Express is easy. Give us a call at 239-601-1969.

Best Wishes,

Manzie R Lawfer

Waterproof 2 Way Radios

Wednesday, May 1st, 2013

Hi Friends,

Construction sites,  amusement parks, campgrounds, water parks and other outdoor venues truly benefit from using 2 way radios. But these same businesses require the most durable radios.

A lot of these businesses have used 2 way radios in the past but over time switched to cell phones. Cell are not only expensive and not nearly durable enough but they are not the best way to talk to everyone at once.

Two way radios provide better coverage, are much more durable and best of all you can reach everyone with the single push of a button.

For a limited time we are offering the TecNet TP8000 Waterproof radio for only $299. This radio is not only waterproof but it is also incredibly durable and can withstand being dropped, run over, beat up, set on fire and lied to. (I made up the part about being set on fire and lied to.)

Click here to learn more about the TecNet TP8000 waterproof radio. There is even a terrific video featuring a swedish girl trying to destroy the radio.

The more demanding your environment the more you will appreciate the TecNet TP8000 water proof radio.

Here’s something that is really cool. We are currently having a buy 5 and get the 6th radio for free promotion. You can double up and use the buy 5 and get the 6th free and also get the limited time $299 offer.

Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

Another Reason

Tuesday, April 16th, 2013

Hi Friends,

We are located here in Naples Florida but we do business in all 50 states. Our customers are schools, businesses and government agencies from coast to coast. Nearly all of our customers come to us from the internet.

We do some business here in town but we do not do anything special to solicit local customers.

Usually when someone calls it is because they are either having problems with their existing radios or they need help in finding the right radios  for their needs and budget.

Today we offer radio solutions that didn’t exist just a year or two ago. Our newest offerings combine internet and cell phone technologies and provide private communications across town or across the country.

For example, a prospect called needing a way to connect two campuses. His business operates nursing homes on the far west side of town and the far east side of town, a distance of over 5 miles.

The same maintenance staff provides service to both campuses. The maintenance staff uses two way radios but can’t talk from one campus to the other because of the distance. This is a huge inconvenience and a real time waster.

We recommended our “Home Base” solution. Home Base is hardware and software and attaches to any computer and uses the internet. It runs in the background so the computers can still be used for other functions.

Our customer installed Home Base at both campuses and now the maintenance staff can communicate freely from either location. Isn’t technology wonderful.

Let us help you solve your 2 way radio issues. Give us a call today at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

2 Way Radio Special

Monday, April 15th, 2013

Hi Friends,

Our customers include schools all over America. Schools usually struggle with trying to balance their need for radios and their limited budgets. We try to accommodate their needs by offering any school our “buy 5 and get the 6th for free special.” Of course the special includes our regular free shipping, free lifetime programming and full 4 year warranty. Hundreds of school across the USA have taken advantage of the savings we offer without sacrificing service or quality.

For a limited time we are offering our school special to you. Buy any 5 commercial grade radios we sell and get the 6th for free. Of course if you need more than 6 radios the special will still apply to your additional purchase. Buy ten radios and get the 11th and 12th for free… and so on.

Two way radios increase safety, improve efficiency and boost productivity and now every 6th radio is free.

Call us at 239-601-1969 and let us help you get the best 2 way radio equipment for your needs and budget. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

Check Out FleetTel

Tuesday, April 2nd, 2013

Hi Friends,

If your school, business or government agency operates one or more vehicles the revolutionary new FleetTel may be the answer to your communication issues.

Cell phones are hard to hear, sometimes unreliable, can pose safety issues and in many states are illegal to operate while driving a vehicle.

FleetTel is like a private channel CB radio. FleetTel is always on. FleetTel uses a push to talk hand mic and is robust enough to be heard even in a loud work truck or busy bus.

FleetTel provides crystal clear communications across town, across the state or across the country.

Nextel is closing down service. FleetTel is a great replacement for fleet operators that have been using Nextel.

FleetTel connects your office to your fleet. FleetTel lets your drivers talk to each other seamlessly.

FleetTel is brand new. We have been using one of the prototype models around town for the past several weeks. The clarity of sound is astounding. The sound is crystal clear.  In our testing we turned up the volume and stepped away from the vehicle. The volume was substantial and could easily be heard with clarity several yards away from the vehicle. FleetTel works beautifully in areas where cell signals are weak and cell phones do not work.

FleeTel is ideal for taxis, delivery vans, buses, general trucking and anyone that needs to stay in contact with their drivers.

Call us today to see if FleetTel is right for you. You can reach us at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer