Hurry Hurry

Hi Friends,

Do you browse the Craigslist ads when you are looking to buy something? Craigslist is a terrific way to get a deal on a used car, stewpot, lawnmower or just about anything.

The thing that tickles me about Craigslist is the descriptive phrases like, “perfect…small tear in seat” or “like new…needs A/C re-charged.” How can it be perfect if the seat is ripped or the A/C needs to be recharged?

That doesn’t mean there aren’t great deals on Craigslist.

Have you noticed how many ads shout “Hurry, Limited Time Offer.“ Are they running out of stuff to sell? If they are running out of stuff why are they giving a special deal?

I take offense to “You qualify!” or “You may qualify.” Lately I have qualified for loans, leases, hair removal and insurance quotes. All God’s children are special so I’m not sure how I have uniquely qualified or have become well qualified (as the ad requires).

Too much mumbo jumbo. Or as C. Berry sang “Too Much Monkey Business.”

I like the marketing model used by good local hardware stores. They have what you need whether it is a little spring or a button to match your other buttons. They have new stuff but the price on their old stuff never seems to change. They have the correct size furnace filter and they remember your name when you stop in.

There is no “last chance” or “limited time” it is all the time and every time. Even when they don’t have it, the answer is we can get it for you.

We aspire to be more like the local hardware store than the Super Sellers. We like talking to our customers and hearing about how they will use the equipment they buy.
We like being able to offer the same great deal this year that we provided last year.

A couple of years ago we offered buy 5 and get the 6th for free. We are still making the same offer. When you buy 5 of most anything we sell you will get the 6th for free. Give us a call. Doing business with 2 Way Radio Express is consistently easy.

Best Wishes,

Manzie R Lawfer