2 Way Radio Express
4043 Skyway Drive
Naples, FL 34112
September 21st, 2012
2 Way Radio Express is an internet business. Our office is in Naples, Florida but have customers in all 50 states.
Our office is in a building complex that is occupied by physicians, dentists, lawyers, a yoga studio and one upscale European cuisine restaurant. All these professionals and their patrons are well dresses and present themselves in the finest most refined manner. Not so much us. Our dress code includes tee shirts, shorts and flip flops. We enjoy a casual business model. We seldom meet face to face with our customers or the general public. Some might describe us as the thorns among the roses at our office complex.
We spend most of day sending emails and on the telephone talking to our customers. Because we have excellent internet presence the phone is ringing all the time. Our customers and prospect are a diverse group. We never know who will be calling until we answer the phone.
Our typical prospects are calling for school 2 way radios, business and retail store 2 way radios and government agencies looking for 2 way radio equipment.
We enjoy talking to everyone that calls but we especially like talking to those that have a unique problem they are trying to solve with 2 way radios.
About a year ago a fellow called looking for 2 way radios for his dog training business. I asked if he was going to equip the office staff and the trainers with radios. He said, “No.” he wanted to put a radio in his dog’s harness so he could issue commands from a distance. This guy was serious and I didn’t ask about his dog’s ability to push the talk button on the radio. He bought radios and his plan worked flawlessly. Two way radios for dogs. Hooray!
We also have several customers that use 2 way radios in their equine operations. They don’t issue horse instructions but they do use the radios to keep trail riders in touch with instructors. Two way radios for horses. Hooray!
Give us a call at 239-601-1969 and let us help you find the best 2 way radios for your business. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 20th, 2012
We recently discovered Jay’s friend Greta had only seen “Back to The Future Part 1.” Can you imagine at this late date having only experienced the first episode of one of the greatest trilogies of all times? In a way it is a fabulous thing. It is this sort thing that makes it worth going back in time.
Think about going back in time to experience your first bicycle ride without training wheels, first ice cream cone, first time you drove a car alone, first pork rind and so on.
Of course Jay has the full trilogy on DVD with director comments, behind the scene photos and never before seen footage.
Greta wasn’t as excited as we were because she didn’t know what she didn’t know. I guess you could say this adventure was akin to the anticipation of a new Star Wars or Harry Potter movie. Except we weren’t waiting for a movie we were anticipating Greta’s reaction to the movie.
Every one has their favorite scene. My favorite scene is when Marty is incognito back in Hill Dale and is calling Doc on a hand held 2 way radio. Marty looks comedic in a fedora hat, sunglasses and leather jacket. I am not sure of the specific model 2 way radio but I am delighted to see him using a radio.
Grayson reports in a later scene Marty has beefed up his 2 way radio performance by adding a larger battery pack. I don’t recall the scene but I do endorse performance enhancing battery packs.
Jay loves air cooled VW’s. He is particularly fond of VW buses. Needless to say his favorite scene is when the terrorist arrival at the Twin Pines Mall in a blue VW bay window bus.
We are waiting for Greta to fully digest the enormity of her experience before we ask for a report on her favorite scene. We will keep you posted.
In the meantime if you need help in finding the right two way radios for your mission just give us a call at 1-239-601-1969. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 19th, 2012
Why would any one use a 2 way radio instead of a cell phone? Cell phones have obvious advantages and we use our cell phones everyday. But in the right circumstances 2 way radios are far superior to cell phones.
Two way radios are easier to use. Push a button and start talking. There is no need to dial a number or scroll through a list of contacts. You can immediately reach everyone with two way radios. Cell phones require a separate number to call each person individually. In an emergency having to call everyone individually is completely inappropriate.
Two way radios are more durable. A commercial grade two way radio meets or exceeds military specifications guarantying that it won’t fall apart the first time it gets dropped or banged into something on a construction site. Two way radios are more water resistant too.
Two way radios (intrinsically safe versions) can be used in highly flammable or explosive areas with out fear of sparking.
Two way radios are loud. In a noise environment 2 way radios can be heard above the noise. Two way radios can also be equipped with speaker mics and other audio accessories to make hearing easier.
Have you ever noticed how people have to go outside the mall or grocery store to make or receive a cell phone call? Two way radios provide better reception in hard to reach areas of your buildings or property.
There is no monthly fee to use a 2 way radio.
Two way radios are easy to use, durable, are effective in all locations and cost less to operate.
Let us help you find the best two way radios for your application. Call us today at 239-601-1969. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 18th, 2012
I am not Miss Manners however I do promote good 2 way radio etiquette. Two way radios are simplex devices. Simplex is the protocol of “You speak, I listen. I speak you listen.” This is as opposed to duplex where we both speak and listen nearly simultaneously (think telephone or in person communication).
Early on in radio time, radio users would announce “Roger” or “Over” or “Over and Out”. “Roger” meant I understand what you just said or I hear you and you can go on talking. “Over” was announced after the user spoke to indicate completion of a thought and now it’s your turn to speak. “Over and Out” meant not only am I finished speaking but I am also finished with this conversation.
Modern radios have programmable features like opening and trailing beeps. Opening beep is a sound the radio makes at the beginning of a broadcast to indicate someone has opened their radio and is about to speak.
A trailing beep is a sound the radio makes at the end of a broadcast to indicate someone has released their push to talk button.
These opening and closing beeps replace the need for the use of roger, over, over and out and all the other radio vernacular of the past.
So you can pretty much forget about learning any special language in order to meet or exceed the etiquette requirements for modern 2 way radio. Instead remember the lesson that Howard Stern taught to public broadcasters and that is “no potty mouth”. Also do not hog the airwaves. As long as you have your push to talk button pushed in no one else can talk. Take a breath and let go of the button.
Using two way radios at you business, school or government agency will increase safety, boost efficiency and improve productivity. Let 2 Way Radio Express help you find the best equipment for you application. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 17th, 2012
Our customers are schools, businesses and government agencies. Many of these folks come to us with either no experience in using two way radios or they have used radios but their experience was no good.
Our customers that had bad prior experiences with 2 way radios tell us, “the radios didn’t broadcast far enough.” Or, “the sound was so bad we couldn’t understand each other.” Or, “all we could hear we construction workers in our area and their language was terrible.”
Our customers that had no prior experiences also reported they never nothing about 2 way radios and were not sure what to even look for when shopping.
We know that every location is unique. Power lines, buildings and electronic equipment are just a few of the factors that effect 2 way radio performance.
Our customers tell us that our 7 day “free trial” is very helpful in choosing the right 2 way radio equipment. By taking advantage of our free 7 day 2 way radio trial you’ll know how well our equipment works before you spend a dime.
The 7 day free trial also helps our customers choose the right features and accessories for their application. The trial answers the question of which frequency is best, how much power do I need, how many channels are right for our business and will the radios perform to our expectations.
Our free 7 day two way radio trial is available to businesses, schools and government agencies operating in the USA. Give us a call now at 239-601-1969 and we will email or fax our short “Free Trial Form” for you to complete and return. We usually ship your trial radios no later than the next business day. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 14th, 2012
I do not drink soda pop very often. I am probably good for about 2 cans of soda a year. I seldom visit New York City so Mayor Bloomberg’s ban on big sodas will have no effect on me. It won’t make me healthier and it won’t curb my soda consumption. It won’t even offend my sensitivity to government intervention. Out of site. Out of mind.
A few years ago I became convinced that high fructose corn syrup was the cause of my weight gain. High fructose corn syrup is an added ingredient in everything from cereal to canned beans. High fructose corn syrup is used to sweeten things that don’t need to be sweetened. Did you know that bread is sweetened?
In a bold and broad gestured to prove a point, I declared that I would bake my own bread and that I would not use high fructose corn syrup or for that matter any sweetener.
Most interesting about baking bread is the simplicity. Bread is flour, yeast and water. Maybe a little salt or just a pinch of sugar or honey to feed the yeast. Loafs of bread are like snowflakes. So simple yet no 2 loafs are the same. (I may have been spending too much time thinking about bread.)
I didn’t lose an ounce. In fact I gained weight. Looking back I think the problem was the quantity of bread I was consuming rather than the content of high fructose corn syrup. When we were buy bread with high fructose corn syrup a loaf would last a week to 10 days. When I was baking my own bread a loaf seldom lasted 2 days. Home baked bread is the bomb! I don’t bake bread any more and I’ve lost a few pounds. Out of site. Out of mind.
Coffee, farm raised fish, genetically engineered vegetables, beer and bunch of other stuff has been deemed a culprit and then a hero and then a culprit and so on.
I just want to take this opportunity to say that 2 way radios are wheat free and do not contain any high fructose corn syrup. Two way radios will improve your financial and physical well being by improving safety, boosting efficiency and increasing productivity.
Give us a call and let us help you enjoy the benefits of 2 way radios. Doing business with us is easy.
Manzie R Lawfer
September 13th, 2012
A lot of offices have bowling leagues or softball teams to build camaraderie or just for fun. Here at 2 Way Radio Express we have open mic.
All of us play musical instruments and make various sounds that may or may not be consider singing depending on several factors…not the least of which relates to pitchers of beer.
Our friend, Anthony, hosts an open mic at Mulligan’s, a local sports bar and grill. Last night all of us from the office were in attendance. Grayson played guitar and percussion, I played guitar and warbled and Jay was cameraman for the night. (Jay is actually a superb musician but did not play last night.)
Anthony is a guitar teacher and invites his students to attend ‘open mic nights’. So there were students from 8 years old to guys in their 40‘s, 50‘s and 60’s. Adding to the excitement is Mulligan’s half price Pizza Special. In addition to pizza, Mulligan’s has wings, nachos and all the sports bar favorite plus a bunch of Italian dishes that looked and smelled great. Grayson and I split a pizza. Did you know that you can get bacon on a pizza? To say the place was hopping would be an understatement. Mulligan’s is pretty chaotic on these nights.
The guy that owns Mulligan’s must do really well on open mic nights. But I think he could do even better if he used 2 way radios. Two way radios would let the kitchen, bar and wait staffs freely talk and maximize their efficiency. We have several restaurants that are customers but not Mulligan’s. I’m guessing that Mulligan’s could pay for new radios in just a few weeks.
Two way radios build camaraderie by helping any team be safer, more efficient and productive.
Give us a call and let us help you find the best 2 way radios for your team. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 12th, 2012
Repeat customers are the most important asset of any company. Nothing is more important than having your customers come back and buy again and again. The concept of repeat customers and why customers come back totally occupied my thinking a few years ago. I was so engaged with the notion and study of repeat customers that I wrote the book, “Why Customers Come Back: How to Create Lasting Customer Loyalty.” I traveled all over the country giving talks and visiting with business people to learn how they encouraged their customers to buy again and again.
My book is still available on Amazon and from most booksellers all over the world.
In a dare devil scheme, to test my theories on customer loyalty, I devoted myself to building a business built completely on the principles that I wrote about. (If anything I’m risk taker.)
2 Way Radio Express is that business. We have been selling 2 way radios for 9 years. Our business model is based on developing repeat business and our customers are very loyal, thank you very much.
I don’t give talks or travel the country anymore. I don’t publish articles like I did a few years ago. I guess you could say I have throw-in-the-towel on trying to convince other businesses to use the customer loyalty principles I wrote about. Not because they don’t work but because they work so well I am enjoying my own enterprise.
Imagine my surprise when ‘What to my wander eye did appear’ but an article on customer loyalty written by me on the internet site “Marketing Now”. Marketing Now is an Australian company that sells advertising on their site. So for example, my article on “People Do Business With People” is featured right next to ads for allergy medicine and pancake mix. The pancake mix guy is paying to have his advertisement seen next to my article. Marketing Now disassembled my book into dozens of articles and is selling advertising space next to each of these articles.
You don’t have to read an Australian website to learn how we encourage customer loyalty, just give us a call. Doing business with us is easy. You’ll want to come back.
Manzie R Lawfer
September 7th, 2012
I haven’t worn roller skates in a very long time. The epicenter for roller skating in my life was our driveway in Trussville, Alabama. It was the 1950’s and we were the first household to have our driveway paved. All of our neighbors had packed dirt or gravel driveways.
Our relatively long, completely smooth and level driveway was perfect for practicing rolling skating maneuvers. Roller skating was a blast. I had the kind of skates that attached to regular shoes. A skate key was used to tighten the skates to my pre Michael Jordan play shoes (this was actually pre Chuck Taylor).
Accept for an inability to stand the first thing you notice wearing skates is your added height. Skates add a couple of inches in height. This is a profound change when you are only 4 feet tall.
I think I could have skated 16 hours a day if my Mom didn’t have other plans for my life.
The thing that was remarkable was skater’s feet. Skater’s feet is that phenomenon that allows you brain to suggest you are still wearing skates after you have removed them. In other words, after you have been wear skates for a while you still feel tall and able to skate around even when you take them off. The mind can play tricks.
Skater’s feet is a phenomenon that is also evident in other endeavors. Imagine not having a cell phone or the people you regularly talk to or text not having a phone. You would spend the day saying, “Oops. He doesn’t have his phone.” Or, “O’yeah I left my phone at home today.”
Guess what, it is the same thing with 2 way radios. If you use a two way radio at work you develop skater’s feet for 2 way radios. You get very used to just pushing a button and talking to your colleagues. Then you get home and start reaching for your radio to talk to your kids out in the yard or your spouse who is up the attic doing who knows what.
Don’t let skater’s feet keep you from using two way radios. Give us a call and let us help you find the best 2 way radio equipment for your application. Doing business with 2 Way Radio Express is easy.
Manzie R Lawfer
September 6th, 2012
Schools and businesses all over America use two way radios because they increase safety, boost efficiency and improve productivity.
Safety, efficiency and productivity can mean different things based on different surroundings.
For example many schools have bus and car lines. The bus or car line, particularly at kindergarten and elementary schools, consist of an indoor group of kids waiting to be called outside for their ride. When Mrs. Flagler pulls up in front of the school to pick up little Chelsea the outside monitor calls out for the Flagler child. The indoor monitor sends Chelsea out to meet her mother. In this manner the child and children and quickly dispatched to their appropriate ride.
A lot of times the efficiency of this procedure is enhanced with the use of two way radios. No more screaming “SEND OUT THE FLAGLER KID.” Just push the button and announce quietly, “Chelsea’s Mom is here.”
Here’s something that is cool: Two Way Radio Scrambler. (This is not a new dish at Denny’s.) Some two way radios have a scrambler feature. The scrambler takes a broadcast signal and rearranges it so the sounds are no longer understandable. The receiving radio has to be equipped with a de-scrambler in order to understand the message.
So the outside monitor speaks into the radio, “Mrs. Flagler is here.” Anyone trying to listen in without a de-scrambler will hear, “Garfer malpo sternburker.” With a de-scrambler the message is completely understandable and out goes little Chelsea.
Guessing from the name little Chelsea’s folks might be as rich as the Romney’s. The two way radio scrambler is preventing little Chelsea from being identified publicly.
Presto we have both efficiency and safety.
We sell the Tekk radios that have built-in scrambler. The scrambler feature can be toggled on or off and is included at no additional cost.
Give us a call to learn more about two way radio scramblers. Doing business with us is easy.
Manzie R Lawfer