Do you ever notice the “trending now” column on Yahoo? Trending Now shows a list of the most popular searches. For example this morning’s list:
- Groundhog Day
- Melissa Joan Hart
- Joe Mauer
- Star Trek Online
- Missile Defense
- Kristen Stewart
Look, I’ll be honest with you. I only know five of these items, the other five I don’t have a clue. I should add that I may be interpreting the item “Lost” in a manner different from what people may be searching on. So maybe I really only know 4 of the items.
Shouldn’t there be more consistency in these searches? For example, people are searching on “Groundhog Day.” When you get to the results of this search there are all kinds of pages that mention the movie Groundhogs Day, the cast of characters from the movie, Punxsutawney (ground zero for groundhogs), other festivals and historic dates, books about Groundhogs Day, etc. So with all this groundhog stuff in front of you doesn’t it make sense you would click on something related? Even things that are unrelated like prairie dogs, hot dogs and Valentines Day are likely targets for additional hits. But none of these things show up in the Trending Now column.
If you search on “2 way radios” (I’m guessing there is little chance that Yahoo is going to show “2 way radios” in their Trending Now even though 2 way radio dealers all over the country are hoping and praying that they will) you will get all kinds of related searches: 2 way radios, 2 way radio accessories, 2 way radio batteries, 2 way chili, 2 way street and so on.
Do you think the Trending Now column is being manipulated?