What’s In A Name

Hi Friends,

A rose by any other name would smell as sweet. – William Shakespeare

Would you be just as likely to buy Post-it-Notes from a company named Minnesota, Mining and Manufacturing as a company named 3M?

How about IBM? Is International Business Machines a trustworthy name for a computer provider?

Would you be more likely to buy a Datsun or a Nissan?

Madison Avenue firms have touted the value of logos and brand names since there has been a Madison Ave.

Crocs and Ughs have a big following with their cutesy names but would these shoe companies be just as successful with Model A and Model T monikers? Henry Ford did pretty good with these names. I suspect Toms Shoes did not pay a huge sum to a marketer for their brand name. Just a guess.

I like clever names as well as the next guy. “Just Deserts” is a great name for a bakery or “For Goodness Sakes” is a great name for a health food/vitamin store. But I am not sure they owe their success to their names.

My name is Manzie. I don’t run across my name much. It wasn’t easy being a child with Manzie as a name but it is a terrific adult name. It is a memorable adult name. It is fun to say. Go ahead and say “Manzie.” If you are in a crowded room or office right now you can just mouth the word “Manzie”. Go ahead and say it. You’ll like it. Even if you are in a crowded room you can still say “Manzie.” I doubt anyone will know what you are saying.

I do not want to belabor the exercise but 2 Way Radio Express is also fun to say. Try it….2 Way Radio Express. Pretty good!

2 Way Radio Express is not only fun to say, doing business with us is easy. Let us help you find the best 2 way radios for your needs and budget. Give us a call at 239-601-1969 or visit us at 2WayRadioExpress.com.

Best Wishes,

Manzie R Lawfer