Archive for December, 2009

Article: Passive Antenna

Monday, December 28th, 2009

Two way radios are a great way for businesses to improve safety, increase efficiency and boost productivity. However walls and other obstacles can sometimes prevent clear radio communications throughout a facility.

Consider the passive antenna. A passive antenna is a coaxial cable with an antenna on both ends. Think about 2 antennas that are connected by a cable. The purpose of a passive antenna is to provide a path way for radio signals.

For example, a hospital has an Xray room that is equipped with lead lined walls. Two way radio signals have difficulty penetrating these walls. One end of a passive antenna (the 1st antenna) is placed outside the room where radio signals can reach it. The other end of the passive antenna (the 2nd antenna) is placed inside the room. These antennas and cable provide a path way so radio users can communicate inside and outside the room.

If a radio user can receive and send signals outside a building but not from inside to outside: a passive antenna maybe the solution.

A passive antenna does not require any power. A passive antenna usually cost between $100 – $200. Passive antennas can not be connected by a cable longer than ten feet. Passive antennas can be used with either UHF or VHF equipment.

VHF radio signals are prone to poor penetration through building walls and other solid objects. A passive antenna can be an inexpensive solution to this problem.

If penetration is a problem in a large facility more than one passive antenna can be used.

Typically hand held two way radios have a range of one to two miles. If you are having difficulty in attaining these distances for select or specific areas a passive antenna may be your best answer.

Manzie R Lawfer is President of 2 Way Radio Express, a full service two way radio and radio equipment dealer. He can be reached at or by phone 239-601-1969.

What Did We Do Before The Internet?

Tuesday, December 22nd, 2009

A daily part of our marketing effort is making telephone calls to potential customers. We subscribe to an internet service called “Sales Genie.” Sales Genie is really very cool. We put in the type of business and geographic area we want to reach and Sales Genie gives us a list of businesses that fits our description. Currently we are calling on nursing homes in the eastern half of the USA. For example, we log in our request to Sales Genie for nursing homes in Pennsylvania and bingo bango we have our prospect list in about 2 seconds. Internet businesses are the best.

If you’re like me you are forever asking/telling the people around you, “What did we do before there was an internet? What did we do before there was an internet?” The first few times I asked the question my children, who are all grown, found it insightful and engaging. Now I’ve asked it so many times that they barely acknowledge that I have spoken.

Back to the phone calls. When I call a new prospect I say, “Hi, this is Manzie with 2 Way Radio Express. You and I have not met. We are in the Two Way Radio business. We work with nursing homes and hospital that use two way radios. I’m calling to see if we can do business with you. Are you using radios now?”

If my prospect is not currently using radios they typically ask, “Why would I use radios?” I tell them radios let them talk to their staff members one at a time or all of them at once, immediately, regardless of where they are in the building. They usually respond, “Mmm.” Then I mention that the staff can use an earpiece so patients and residents won’t be disturbed. This causes their ears to stand up. “We have a problem with our overhead public paging system,” they confide. “Our dementia patients are sensitive to noise and get irritated by the paging system. Will two way radios work for us?” I tell them, “Of course, they’ll work beautifully for you and there is no monthly fee.” Homerun!

Once again the internet connects two ships passing in the night. The internet is the coolest.

Best Wishes,


What Do Egg Farmers Know About 2 Way Radios?

Thursday, December 17th, 2009

30 years ago you could only find regular and large eggs in the grocery store. Then brown eggs were introduced at grocery stores (you could always buy brown eggs directly from farmers but most grocery stores didn’t regularly inventory or sell brown eggs). Then organic and vegetarian eggs were introduced. Then cage free, then antibiotic free, then free roaming, then happy hens. I keep waiting for the announcement that the chickens have unionized and will only be laying eggs on Tuesday and Thursdays. Today farmers are selling more varieties of eggs and more total eggs than ever before.

30 years ago you could find domestic beer  and a few imported beers. Then the Miller Brewing Company introduced Lite Beer. Then brewers began offering dark beer. Then wheat beer, then ultra lite, then cream lager, then micro brew and on and on… Today beer makers are selling more different types of beer but in total they are not selling any more beer than they did 30 years ago.

What do egg farmers know that beer makers don’t?

I think egg farmers very carefully taught us about the various kinds of eggs and the specific differences and advantages. This educational process has better guided the egg buying public to the products that best suit them and the public has responded by buying ever more eggs. Pretty good.

I think at 2 Way Radio Express we are more like egg farmers than brewers. At 2 Way Radio Express we have a sincere interest in learning about our customer’s and prospect’s and their specific applications and budget for two way radios. Only after we learn this information do we make our recommendation.  And to make sure our recommendation is right we offer a free 7 day trial. You’ll never spend a dime with us without knowing our two way radios and equipment will work at your location. Try us. We are very easy to do business with.

Best Wishes,


Another Gold Star

Wednesday, December 16th, 2009

One of our favorite radios is the Tekk X1000 series. The Tekk X1000 comes in several different versions. Usually customers that use the Tekk radios buy the same version each time so there is conformity in their radio fleet…or herd…or flock…or gaggle. I’m not really sure how to refer to a group of radios.

Last week a customer ordered a couple more Tekk X1000 radios. We were out of their specific version and Jay sent a different version. A few days later the customer called and asked why they were sent a different radio than they usually get. Jay told them we would be out of their version till after the first of the year, “I sent the equipment I did so you would not be without the radios you need. Use them till we get resupplied and then we’ll send your regular radios and have the others picked up by UPS. Or if you like them you can keep them.”

The customer told us, “That’s terrific! Most companies wouldn’t have done anything and when I called they’d just tell me they were out till after the first of year. You guys at 2 Way Radio Express are the best.” Another gold star for us.

Best Wishes,


Welcome to 2WayRadioExpress Blog

Monday, December 14th, 2009

We recently announced the selection of Tekk International’s “button antenna” as the “Best New 2 Way Radio Product of 2009.”

Tekk International’s new button antenna is a revolutionary change for two way radio users. The new button antenna is barely an inch long and performs as well as the standard sized 6 inch antennas. Typically, two way radio users complain about the size and weight of traditional two way radios.   This changed in 2008 when Tekk International introduced their XV and XU series radios. The XV and XU radios are barely half the size and weight of traditional radios. By being the first American company to offer the new button antenna, Tekk International is once again demonstrating their leadership position in the two way radio marketplace. Just like short tail cats are less accident prone than their long tailed cousins, the new button antenna will improve life for radio users everywhere.

Our criteria for choosing the ‘Best New Two-Way Radio Product of the Year’ are reliability, ease of use and affordability. In these categories the new Tekk International button antenna is a true benchmark product.

At $28 they cost a little more than a regular antenna but what a difference. The Tekk button antenna can also be used as a replacement antenna on several Motorola models.

During the month of December you can choose Tekk’s new button antenna at no additional cost. Give us a call and let us help you find the best equipment for your budget and application. We are very easy to do business with.

Best Wishes,