Archive for March, 2010

Go Blog Your Heart Out

Tuesday, March 23rd, 2010

The word “blog” is a contraction of the two words “web” and “log.” A blog is a website or page on a website with regular entries that typically deal with a given subject. For example the blog you are reading right now has regular entries that deal with two way radios or perhaps how I feel about two way radios or what a guy like me that is in the two way radio business had for breakfast this morning.

Blogs have actually evolved into tools that are used for attracting people to a web site. When you search on a term, the search engine you are using is looking for the closest match to whatever it is you are searching on. For example you are looking for 2 way radios (Hooray!).  “2 way radios” are the keywords. The search engine looks for websites that have the keywords “2 way radios.” If it finds a site that mentions “2 way radios” ten times it will list that site before it lists the site that mentions “2 way radios” only nine times. Companies use blogs to insert their keywords a billion times and try to gain attention. There is more to it than just the number of times something is mentioned but I’m sure you get the idea.

Unfortunately blogs and websites have become so addicted to inserting keywords that the over all meaning of the website is lost in the jungle of keyword insertions. They are more interested in saying “2 way radios, 2 way radios, 2 way…..” than saying anything that makes sense. It is like web world has gone search engine optimization crazy.

Do you watch college basketball on TV? Bill Raftery is a college basketball announcer that is prone to outbursts every 5 or 6 minutes. You might be watching the game and suddenly Raftery screams, “KENTUCKY IS GOING MAN TO MAN.” The level of his outburst never seems to be in proportion to what you are watching on the screen. It is as if someone told Raftery that he needs to scream every 5 minutes regardless of what is happening on the court. “SYRACUSE IS TAKING A TIME OUT.” Raftery is really out of control.   He reminds me of George Costanza’s father on Seinfeld. In what appears to be a hormone imbalance Frank Costanza becomes very quick to anger over fairly meaningless issues. For example, Frank and George may be having a docile conversation and Frank suddenly screams, “WE ARE NOT HAVING TURKEY THIS THANKSGIVING.” Frank is over the top.

Today’s blogs are like listening to Bill Raftery call a basketball game or watching Frank Costanza on Seinfeld. Blogs are no longer about a given subject they are only opportunities for keyword outbursts.

Best Wishes,


I’m Scared

Thursday, March 4th, 2010

I’ll be honest with you, I am scared. I am sacred that all of our manufacturing jobs are going overseas. More specifically too many of our manufacturing jobs are going to China, Malaysia and to other countries that do not have the same concerns as we do.

I do not think the Chinese care one whit about human rights or the environment or for that matter anything beside the self interest of their government. Our concerns for the well being of our citizens, fairness in the world and protecting our planet are of no concern to the Chinese.

I do not mean to pick on the Chinese because there are other countries that behave the same way however China is a major trading partner with the USA.

Here at 2 Way Radio Express we have made an effort not to sell Chinese goods. Sometimes we simply do not have a choice as the only source for a product is China but if we have any choice at all we buy non Chinese radios, accessories and batteries.

This is not just a political statement. We find most of the stuff that is made in China is junk or at the very best undependable and unreliable.

We find North American, Japanese, Korean and European made goods to be far superior. Goods and products from these countries operate better and last longer. Goods from these countries are consistent in quality and durability.

Just as important we feel we are competing on a level playing field. The Japanese, Koreans and Europeans treat their workers with dignity and pay them a fair and reasonable wage. They share our values regarding people and the environment.

On a level playing field America can compete with everyone.

I am not here to stand on a soap box and bore you with my opinions but I do want to share my thinking with you so you will know who we are and how we do business. Give us a call at 239-601-1969. Doing business with us is easy.

Best Wishes,