Archive for September, 2010

Why Pay More

Monday, September 27th, 2010

Businesses are forever advertising that they have the lowest price. They say, “Why pay more, our blah blah blah sells for less.” The big huff is when they say, “ You won’t pay $199. You won’t pay $99. You won’t even pay $59. Our blah, blah, blah sells for only $19.” Horse hockey! No one was planning on buying their blah, blah, blah for anything even close to $19.

The purpose of this type advertising is to put all the emphasis on the price and move the  emphasis away from the actual product.

The reason anyone pays more is because they get more. They get more features, more benefits, more quality, more service, more warranty, more of everything.

This is called the law of proportionate value. The law of proportionate value says, “The less you know about a product or service the more important price becomes.” For example suppose your wife has sent you to the store for laundry detergent. Let’s further suppose that you know very little or nothing about laundry detergent. Chances are you are going to buy the cheapest laundry detergent you see. Chances are your wife is going to be mad as a mashed duck that you brought home some crap that is being passed off as a laundry detergent.

The point is, the less you know about a product or service the more important price becomes.

The reverse of this law is also true, “The more you know about a product or service the less important the price.

For example, your boss asks you to buy 2 way radios for use in the plant. (I’m sure you can tell where this is going.) The boss might be thinking you’ll come back with the cheapest walkie talkies available. (They don’t work, they’re not covered by a warranty, the shipping cost is more than the radios cost but they are the cheapest thing on the internet.) But once again, you out think the boss and buy radios from 2 Way Radio Express. These radios work better than anything out there. They come with a full 4 year warranty. Even the battery is guaranteed for 4 years and the shipping is included at no extra cost. The radios cost a few bucks more but the value is light years ahead of the competition.

The moral is; don’t be a dunderhead and only look at price. Bring home Tide for your wife’s laundry and 2 Way Radio Express radios for your boss.

Best Wishes,


We don’t sell used radios

Thursday, September 2nd, 2010


We don’t sell used 2 way radios…we give them away. Let me explain. We usually offer a $25 trade-in on old radio towards the purchase price of any of our new radios. The deal is:  the trade-in radio needs to be in working condition and include a complete radio and charger.

Sometimes our customers send radios that are not operating. We clean and tune the trade-in radios. When it is possible we repair those that are not in working condition. Over the course of a year we deal with dozens of trade-in radios.

And then something really cool happens. We get a phone call from a charity. The call might come from an inter-city after school program or a camp for special needs kids or the Guardian Angels. They are calling to see if we have any used radios that are cheap. And we get to say….we don’t sell used 2 way radios…we give them away!

In order to give away used 2 way radios we have to sell new 2 way radios. This month’s special is an encouragement for you to trade in your old radios for new 2 Way Radio Express radios. During the month of September we are offering a $50 trade-in for your old 2 way radio (regardless of condition, working or not) towards the purchase of any of our new commercial grade radios.

Give us a call today. Doing business with us is easy!

Best Wishes,