Archive for October, 2010

Google Yourself

Tuesday, October 19th, 2010

Do you ever Google yourself? Do you ever type your name into the Google Search Window and sit back to see what the world knows about you?

I have an uncommon name. When I search on my name I know the Google results are about me or my son (who coincidentally enough has the same name).

A few years ago I wrote the book, “Why Customers Come Back.” This book is still available at Amazon and other bookseller. Additionally, “Why Customers Come Back” is featured in hundreds of libraries all over the world. So there are several Google entries reflecting the connection of my name to the book.

I also wrote, “The Little Green Radio Book” which appears several places on the internet and my name is present on the 2 Way Radio Express website.

There are dozens of articles on the internet with my byline and some study groups and seminars are built around around the quote “Customer loyalty is not an emotion or an opinion, it is an activity” that give credit to me.

To further expand the glory of my popularity there are several press releases that identify me as the President of 2 Way Radio Express and of course don’t forget Facebook and Linked In.

According to Google my name is on nearly 7000 webpages. This is really surprising to me considering I’m a guy that rides a bicycle to work and seldom wears long pants.

I never look past page 20 or 30 when I Google my name but I’m sure by page 200 parking tickets, overdue library books and other various skeletons from my past are disclosed.

The internet is not an obituary however if I am going to be remembered for something I’d liked to be remember for helping people. An argument can be made that writing a book or submitting articles is helping people but I like a more face to face encounter.

My need and desire to help others is most fulfilled when talking to customers and prospects. I may not be dispensing life or death information however  helping customers find the best equipment for their budget is highly satisfying.

Showing customers and prospects how 2 way radios improve safety, increase efficiency and boost productivity is what I really do.

Best Wishes,


We are Perplexed

Wednesday, October 13th, 2010

We started blogging to increase 2 Way Radio Express visibility. At the time we were using a company from India to help us in our internet efforts. If we had to do it over again we probably wouldn’t pursue internet excellence with a Indian company.

Sandeep, was our account rep. Sandeep told us that a blog would bring people to visit our website on a regular basis and the increased traffic would improve our search engine ranking. On some level Sandeep was right.

This was back in December 2009. It has been almost one year and we have had a substantial increase in website traffic and an equally substantial amount of folks who visit our blog. We do not know if all the additional traffic is because of the blog or not. More importantly we don’t know if there is any value in having folks visit our blog.

What we do know; we get an incredible amount of visitors who leave comments. Most of the comments make little or no sense. For example, a specific article on the blog might talk about a special offer on radio accessories or the introduction of a new 2 way radio product. These subjects seem straight forward to us. However the comments are typically vague and could pertain to hair removal or child rearing.

We recently featured an article “Another Gold Star” that talked about our service department. The comments we received included “Keep it up, wonderful job! This was the information I needed.” And another, “This topic has been up for debate quite a lot of times but none of the posts were as detailed as yours.” And another, “I am fascinated by the info that you just have on this blog. It exhibits how properly you realize this topic.” Is there a disconnect?

The part of all this that has us most perplexed are the email addresses left by the commenters. Their email addresses are never valid and within hours of their visit we are getting buried in viagra email advertisements.

It is hard to draw conclusions from all this but we have our suspicions. We do not need a viagra supplier but we would love to hear your comments regarding two way radios.

Best Wishes,