Archive for September, 2012

2 Way Radio Express Open Mic

Thursday, September 13th, 2012

Hi Friends,

A lot of offices have bowling leagues or softball teams to build camaraderie or just for fun. Here at 2 Way Radio Express we  have open mic.

All of us play musical instruments and make various sounds that may or may not be consider singing depending on several factors…not the least of which relates to pitchers of beer.

Our friend, Anthony, hosts an open mic at Mulligan’s, a local sports bar and grill. Last night all of us from the office were in attendance. Grayson played guitar and percussion,  I played guitar and warbled and Jay was cameraman for the night. (Jay is actually a superb musician but did not play last night.)

Anthony is a guitar teacher and invites his students to attend ‘open mic nights’.  So there were students from 8 years old to guys in their 40‘s, 50‘s and 60’s. Adding to the excitement is Mulligan’s half price Pizza Special. In addition to pizza, Mulligan’s has wings, nachos and all the sports bar favorite plus a bunch of Italian dishes that looked and smelled great. Grayson and I split a pizza. Did you know that you can get bacon on a pizza? To say the place was hopping would be an understatement. Mulligan’s is pretty chaotic on these nights.

The guy that owns Mulligan’s must do really well on open mic nights. But I think he could do even better if he used 2 way radios. Two way radios would let the kitchen, bar and wait staffs freely talk and maximize their efficiency.  We have several restaurants that are customers but not Mulligan’s. I’m guessing that Mulligan’s could pay for new radios in just a few weeks.

Two way radios build camaraderie by helping any team be safer, more efficient and productive.

Give us a call and let us help you find the best 2 way radios for your team. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

2 Way Radios in Oz

Wednesday, September 12th, 2012

Hi Friends,
Repeat customers are the most important asset of any company. Nothing is more important than having your customers come back and buy again and again. The concept of repeat customers and why customers come back totally occupied my thinking a few years ago. I was so engaged with the notion and study of repeat customers that I wrote the book, “Why Customers Come Back: How to Create Lasting Customer Loyalty.” I traveled all over the country giving talks and visiting with business people to learn how they encouraged their customers to buy again and again.

My book is still available on Amazon and from most booksellers all over the world.

In a dare devil scheme, to test my theories on customer loyalty, I devoted myself to building a business built completely on the principles that I wrote about. (If anything I’m risk taker.)

2 Way Radio Express is that business. We have been selling 2 way radios for 9 years. Our business model is based on developing repeat business and our customers are very loyal, thank you very much.

I don’t give talks or travel the country anymore. I don’t publish articles like I did a few years ago. I guess you could say I have throw-in-the-towel on trying to convince other businesses to use the customer loyalty principles I wrote about. Not because they don’t work but because they work so well I am enjoying my own enterprise.

Imagine my surprise when ‘What to my wander eye did appear’ but an article on customer loyalty written by me on the internet site “Marketing Now”. Marketing Now is an Australian company that sells advertising on their site. So for example, my article on “People Do Business With People” is featured right next to ads for allergy medicine and pancake mix. The pancake mix guy is paying to have his advertisement seen next to my article. Marketing Now disassembled my book into dozens of articles and is selling advertising space next to each of these articles.

You don’t have to read an Australian website to learn how we encourage customer loyalty, just give us a call. Doing business with us is easy. You’ll want to come back.

Manzie R Lawfer

Two Way Radios Have Skater’s Feet

Friday, September 7th, 2012

Hi Friends,

I haven’t worn roller skates in a very long time. The epicenter for roller skating in my life was our driveway in Trussville, Alabama. It was the 1950’s and we were the first household to have our driveway paved. All of our neighbors had packed dirt or gravel driveways.

Our relatively long, completely smooth and level driveway was perfect for practicing rolling skating maneuvers. Roller skating was a blast. I had the kind of skates that attached to regular shoes. A skate key was used to tighten the skates to my pre Michael Jordan play shoes (this was actually pre Chuck Taylor).

Accept for an inability to stand the first thing you notice wearing skates is your added height. Skates add a couple of inches in height. This is a profound change when you are only 4 feet tall.

I think I could have skated 16 hours a day if my Mom didn’t have other plans for my life.

The thing that was remarkable was skater’s feet. Skater’s feet is that phenomenon that allows you brain to suggest you are still wearing skates after you have removed them. In other words, after you have been wear skates for a while you still feel tall and able to skate around even when you take them off. The mind can play tricks.

Skater’s feet is a phenomenon that is also evident in other endeavors. Imagine not having a cell phone or the people you regularly talk to or text not having a phone. You would spend the day saying, “Oops. He doesn’t have his phone.” Or, “O’yeah I left my phone at home today.”

Guess what, it is the same thing with 2 way radios. If you use a two way radio at work you develop skater’s feet for 2 way radios. You get very used to just pushing a button and talking to your colleagues. Then you get home and start reaching for your radio to talk to your kids out in the yard or your spouse who is up the attic doing who knows what.

Don’t let skater’s feet keep you from using two way radios. Give us a call and let us help you find the best 2 way radio equipment for your application. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

Two Way Radio Scrambler

Thursday, September 6th, 2012

Hi Friends,

Schools and businesses all over America use two way radios because they increase safety, boost efficiency and improve productivity.

Safety, efficiency and productivity can mean different things based on different surroundings.

For example many schools have bus and car lines. The bus or car line, particularly at kindergarten and elementary schools, consist of an indoor group of kids waiting to be called outside for their ride. When Mrs. Flagler pulls up in front of the school to pick up little Chelsea the outside monitor calls out for the Flagler child. The indoor monitor sends Chelsea out to meet her mother. In this manner the child and children and quickly dispatched to their appropriate ride.

A lot of times the efficiency of this procedure is enhanced with the use of two way radios. No more screaming “SEND OUT THE FLAGLER KID.” Just push the button and announce quietly, “Chelsea’s Mom is here.”

Here’s something that is cool: Two Way Radio Scrambler. (This is not a new dish at Denny’s.) Some two way radios have a scrambler feature. The scrambler takes a broadcast signal and rearranges it so the sounds are no longer understandable. The receiving radio has to be equipped with a de-scrambler in order to understand the message.

So the outside monitor speaks into the radio, “Mrs. Flagler is here.” Anyone trying to listen in without a de-scrambler will hear, “Garfer malpo sternburker.” With a de-scrambler the message is completely understandable and out goes little Chelsea.

Guessing from the name little Chelsea’s folks might be as rich as the Romney’s. The two way radio scrambler is preventing little Chelsea from being identified publicly.

Presto we have both efficiency and safety.

We sell the Tekk radios that have built-in scrambler. The scrambler feature can be toggled on or off and is included at no additional cost.

Give us a call to learn more about two way radio scramblers. Doing business with us is easy.

Best Wishes,

Manzie R Lawfer