Archive for August, 2013

2 Way Radios and “Diners, Drive-ins and Dives.”

Tuesday, August 27th, 2013

Hi Friends,

My cousin Valeria is gorgeous. She has always been gorgeous. Valeria is my late mother’s late sister’s youngest daughter. Valeria is in her sixties, so youngest, younger or even young are relative terms.

Valeria and her family have spent most of their lives in Philadelphia. Maybe it is because of living in a big city and having a lot of family around, Valeria’s family seems more Italian than our branch of the family.

Valeria married when she was young. Not just relatively young, she actually was young.  She was probably 19 or 20 years old when she married. The years have dimmed my memories of some details.

Valeria’s first husband now sells popcorn at flea markets and carnivals. Not that there is anything wrong with that. But by comparison her second and current husband is a doctor. Actually a surgeon to be more specific. I guess I could have said her first husband sells kettle corn to be more specific but somehow that clarification didn’t seem necessary.

Valeria’s current doctor husband had a son from his earlier marriage. That son, whose name I don’t recall owns and operates a diner in Portland, Oregon. The diner features breakfast and lunch favorites typically served at diners but is best known for its biscuits and gravy. The diner has been a big success and customers  line up everyday to enjoy the great food and causal atmosphere.

Guy Fieri and the crew of the Food Network’s show “Diners, Drive-ins and Dives,”  visited Valeria’s stepson’s restaurant a year or so ago. That TV show features little local restaurants that have a specialty. Guy heard about their biscuits and gravy and did a segment of his show featuring their specialty. The exposure to a national audience has created dramatic and lasting results. The place is mobbed all the time. People are driving from all over to sample Valeria’s stepson’s biscuits and gravy. It is so busy local customers can’t get near the place. (One of the advantages of eating at a diner is quick in and out service. Because the line is so long it takes forever to be seated. Locals have given up eating there.) Yogi was right, “Nobody goes there anymore. It’s too crowded.”

Our little family business, 2 Way Radio Express is built on the principle of providing great service to every customer in every transaction. Let us help you find the best 2 way radio equipment for your business, school or government agency. 2 Way Radio Express provides great service from 8 AM to 8 PM Monday thru Saturday. Give us a call at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

Kmart Coupons and 2 Way Radios

Tuesday, August 20th, 2013

Hi Friends,

There is a Kmart not far from where the value conscious Joy Ann and I live. It is an older store but it is clean, well-stocked and very convenient for us. The Kmart company has had its problems over the past few years but generally we enjoy shopping at our Kmart and we find the prices comparable to Target and Walmart.

Kmart has its roots in the Kresge company that ran five and dime stores all over America some years ago. Kresge had its roots in the McCrory’s five and dime stores that date back to the late 1800’s. More recently Kmart bought Sears. There is not going to be a quiz….it just kind of interesting to see the genesis.

Joy Ann and I were at Kmart a few days ago picking up laundry soap and other household supplies. I have a history of chit-chatting…. (ok too much chit-chatting) with cashiers so Joy Ann usually reminds me to chill as we approach check-out.

The line was moving incredible slow and the people in front of us weren’t buying that much stuff. As we got closer we learned the cashier was asking each customer, “Are you a member of our loyalty club? Would you like to become a member? Do you want to apply for a Kmart card? Do you have any Kmart coupons?” and on and on. After each of the customers’ purchases were rung up and paid for, a seemingly endless stream of receipts, coupons and survey questionnaires were splitting out of the cash register….so much so every customer commented on the amount of paper being handed to them.

It seems to me that all the questions, all the added interaction and all the additional paper work was producing a negative experience for us and the other customers. Instead of creating loyalty they were creating the opposite.

I suspect Kresge’s, McCory’s and even Sears were founded on principles like ‘good value, good shopping experience, friendly service’, and so on.

I cannot imagine success coming from ‘get tracking information on every customer, make them a coupon offer they can’t refuse, making shopping with our credit card mandatory.’

In all fairness I should confess that I was totally wrong about the success of the George Foreman Grill and Pet Rocks.

You don’t have to join a club or sign up for a special credit card to get the best value in 2 way radios delivered to your door. Just give us a call and let us help you find the best 2 way radios for your business, school or government agencies. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

“The Pitch” Season One and 2 Way Radios

Tuesday, August 13th, 2013

Hi Friends,

We have been watching “The Pitch” season 1 reruns. The Pitch is a AMC television show that takes cameras behind the closed doors of the world of advertising as two advertising agencies compete to win a real campaign from a major brand.

The show’s premise is that each agency has only one week to prepare their presentation or “Pitch.” The show tells us that careers can be won or lost based on a single Pitch.

The show is generally entertaining, engaging and insightful. We have enjoyed watching the reruns and will probably watch the upcoming season. In spite of our enjoyment we tend to disagree with the premise and the outcome of the show.

The premise indicates a single pitch determining an advertisers fate. We think business is a long term project with a million twists and turns. One big sale seldom brings continuing success. Consider the fate of one hit wonders: musical or otherwise. We believe long term success is on ongoing process.

I hope we don’t seem argumentative but we also tend to disagree with the outcome of the shows we have seen.

For example, one of the shows had two agencies fighting for a contract to represent  Waste Management. The folks at Waste Management instructed that through their efforts of recycling the world is a better place and more energy efficient. Waste Management wanted their story told to the world through a series of advertisements. The agency that won did so with a campaign of “Turning Waste Into WoW”. “Turning Waste Into Wow” seems like just a cutesy slogan. As a slogan it doesn’t seem to have much depth.

The losing advertising firm offered, “Trash Can” as their campaign. We thought “Trash Can” is a play on words but more importantly tells a story. The story is trash can be converted into usable energy that can heat homes and businesses. Trash can be recycled into new products. Trash can be used to generate electricity. Trash can…. and on and on.

“Trash Can” seemed like the real deal….”Turning Trash Into Wow” just seem like a gimmick.

Here at 2 Way Radio Express our slogan is “the best value in 2 way radios delivered to your door.” It is not a very flashy slogan but we believe it fairly states what we strive to do every single day, through every single transaction, with each single customer. Let us help you find the best 2 way radio equipment for your business, school or government agency. Give us a call at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,
Manzie R Lawfer

Eric Estrada Brand 2 Way Radios

Monday, August 5th, 2013

Hi Friends,

I play guitar. It is important to change guitar strings every few weeks. The frequency for changing strings is dependent on how much I play. Changing strings only takes about 15 minutes and cost about $7 for a set of strings. New strings always sound and feel great.

I have been using Roto-Sound Strings for several years. Roto-Sound strings were used by the Beatles and Pink Floyd and a bunch of other famous rock bands. Part of the romance of using Roto-Sound Strings is the endorsement of many celebrity guitar players.

I recently thought I’d try a different brand of guitar strings. I wasn’t dissatisfied with Roto-Sounds, I just thought, hey why not try something different.

Dave at Gator Music recommend S.I.T Strings. S.I.T stands for stay-in-tune. On the package there are several guitar players that endorse the S.I.T product.  David Ellefson, Wayne Lozinak and Aaron Lewis all endorse S.I.T Strings. I have never heard of any of these guys. If you have never heard of someone that is endorsing a product does that count against the product?

One of our competitors sells RCA brand radios. I don’t think it is the same RCA as the Radio Corporation of America that was founded in 1919 and was famous for their iconic white dog listening to the Victrola. That RCA made televisions and record players and became an integral part of many of the scientific endeavors that took place in the USA and overseas after WWI through 1986 when the company shut down.

Although they seem to lean heavily on the RCA brand, I think our competitor mostly sells 2 way radios. The former TV actor Eric Estrada endorses their radios and has done some videos for them. In the videos Eric Estrada tells us he has gone from playing a policeman on TV to being a policeman in Virginia where our competitor operates.

I would guess there are very few Americans between the age of 30 and 70 that don’t remember Eric Estrada on the TV show CHiPs.

If you have heard of the person that is endorsing a product but you fail to see a connection or if your feel the product is somehow bogus do you hold that against the endorser or the product?

We don’t have a famous name or a notable endorser. We do have a sincere interest in helping you find the best 2 way radio equipment for your business, school or government agencies. Doing business with 2 Way Radio Express is easy. Give us a call today at 239-601-1969.

Best Wishes,
Manzie R Lawfer

Smallest 2 Way Radio

Friday, August 2nd, 2013

Hi Friends,

We talk to new customers and prospects everyday that find us on the internet. Many of these business people have never used two way radios. Doctors, dentists, optometrist  and other medical practitioners from all over the country call us to learn more about using 2 way radios in their offices and clinics.

They have heard that 2 way radios can increase their efficiency and productivity and they want help in choosing the best equipment for their practice.

We usually recommend the Tekk X100 equipped with a swivel earpiece for these applications. At less than 4 inches tall and weighing only 6 ounces the Tekk X100 is the smallest commercial grade 2 way radios we have seen. The Tekk X100 is durable, easy to use and comes with a full 4 year warranty. Even the long duty cycle battery is guaranteed for 4 years.

The Tekk X100 sells for $199 each. The swivel earpieces sell for $45 each. For a limited time you can buy 5 Tekk X100‘s and get the 6th for free.

The Tekk X100 is also a great radio for retail stores, schools, churches and anywhere crystal clear communications will improve safety, efficiency and productivity.

Give us a call at 239-601-1969 and let us help you find the best 2 way radio equipment for your business, school or government agency. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer