Do You Like The Soup?

December 15th, 2014

Hi Friends,

Remember the old joke, “there are 350 varieties of shark, not counting loan and pool.” I heard the Eskimos have 1000 different names for snow. As my Dad has moved into his nineties he has developed over 40 different names for naps including the recliner snooze, lanai napping and the TV nod-off.

The more familiar you are with a given subject the greater is your ability to discern and label subtle differences.

I am mostly less discerning. I tend to categorize in one or two or perhaps three categories. You are either for me or against me. It is either hot or cold. Asleep or awake. Do you like or don’t you like the soup…. or perhaps a third choice, is the soup okay?

We have been in the 2 way radio business for several years. For the most part our prospects and customers don’t want to hear about the hundreds of different radios and options. They only want to hear about the couple of options that pertain to their specific needs.

It is more important for us to learn about our customers than for our customers learn all about our products. If we fully understand our customers concerns and applications for radios we can help them make the best choices.

Recently we added Nature’s Air Sponge as a second product line. Nature’s Air Sponge effectively removes odors and pollutants from the air and improves any school, business or industrial environment.

Nature’s Air Sponge is an affordable and effective solution for odor removal. Nature’s Air  Sponge is available in different sizes and varieties but guess what? You don’t have to learn about Nature’s Air Sponges formulas and offerings. Just give us a call and help us understand your concerns and application and we can help you find the best solutions.

Nature’s Air Sponge is the third choice: Does it smell good or does it smells bad or Wow! with  Nature’s Air Sponge there is no smell at all.

Give us a call and let us know how we can help you. Doing business with 2 Way Radio Express is easy. Call 239-601-1969 today.

Best Wishes,

Manzie R Lawfer

Ever Notice How Cell Phones Fly Apart When Dropped?

December 1st, 2014



Walkie talkies, hand held radios, handy talkies and two way radios are just different names for the same thing.

A lot of times when I met someone and they ask “What do you do for a living?” I tell them we sell walkie talkies to schools and churches and businesses all over the country.

“Walkie talkies!” they say. “I didn’t think anyone was still using those. Doesn’t everyone use cell phones today?”

Everyone is using cell phones but there are some things that two way radios do better than cell phones.

Need to call everyone at once? Two way radios are the best. Push the button and talk to  everyone at once.

Do you have dead zones in your facility where cell phones don’t work? Two way radios will work.

Have you ever noticed how cell phones fly apart when they are dropped? Two way radios are built to meet military specifications which include being regularly dropped on a hard surface.

Are you dealing with a limited budget that doesn’t include monthly fees for cell coverage? Two way radios do not have monthly fees.

When it comes to affordability, instant communications, durability, reliable coverage and no monthly fees….two way radios can’t be beat.

Let us help you find the best two way radio equipment for your school, clinic, factory, hotel or where ever safety, efficiency and productivity can be increased with two way radios.

Call us today at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer

Nature’s Air Sponge

November 10th, 2014

Hi Friends,

We recently discovered a terrific product that eliminates odors. Till now we only sold  radio equipment. However this product really got our attention.

This product is so effective it is used in sewer gas treatment facilities, municipal bus and subway systems, commercial airlines, food processing plants and is even used in the restoration of buildings damaged by fire and other disasters.

The product is Nature’s Air Sponge. Nature’s Air Sponge doesn’t cover up odors but instead absorbs and eliminates both odors and other air pollutants.

Nature’s Air Sponge is the most effective way to remove odors, smells and pollutants from your office, school, factory or anywhere offensive odors exist. Not only is Nature’s Air Sponge safe and effective it is also very affordable.
Nature’s Air Sponge comes in several sizes ranging from a half pound tub to a thirty pound bucket. Simply remove the top and Nature’s Air Sponge goes to work.

If you are wondering…. large factories, plants and distribution centers place the thirty pound bucket of Nature’s Air Sponge in the return air vent and deodorize their entire facility from one location.

You can purchase Nature’s Air Sponge directly from 2 Way Radio Express and receive free shipping. We will even send you a free sample (some restrictions apply).

There is no cost or risk to try Nature’s Air Sponge. Nature’s Air Sponge is the most efficient, effective, affordable and easy way to improve your work environment.

Give us a call today at 239-601-1969 to learn more or request your free sample of Nature’s Air Sponge.

Best Wishes,

Manzie R Lawfer


October 16th, 2014

Hi Friends,

Have you seen the movie “Gravity” with Sandra Bullock and George Clooney. This movie is crazy good.

Dr. Ryan Stone (played by Sandra Bullock) is a brilliant engineer on her first space shuttle mission with veteran astronaut Matt Kowalski (played by George Clooney). On a seemingly routine space walk disaster strikes.

The whole movie has Sandra Bullock and George Clooney floating around in zero gravity. I have no idea how this movie was filmed. Everything looks so real, so believable. It is so hard to imagine Sandra Bullock was married to Jesse James the reality TV tattooed mechanic but it is very easy to believe Sandra Bullock is in space working as an astronaut.

Truth is always stranger than fiction.

I am not going to spoil the plot or ending for you but just let me say I highly recommend the movie.

Radio waves are a little like gravity. We all feel the effects without really knowing how it works. I know how to use radios. But I am not sure I truly understand the finer points of radio frequency emanation. Our customers know how to use and benefit from 2 way radios without having to know the science behind radio waves.

So sit back and enjoy the movie. You don’t have to understand gravity to enjoy “Gravity”.

Keep using your 2 way radios and walkie talkies. You don’t have to understand radios to benefit from the increase in safety, improvement in efficiency and the boost in productivity that only 2 way radios provide.

Best Wishes,

Manzie R Lawfer

Affordable Desktop Radio

October 2nd, 2014

Hi Friends,


Do you remember descriptive nick names?  I have a friend we call Bucky. After he wore braces for a couple of years there seemed little reason to refer to Louis W. Peacore as Bucky but the name stuck. Even with straight teeth he is still Bucky Peacore.

Charles Lindbergh was nicknamed Slim by his friends until he crossed the Atlantic in 1927. Thereafter he was known as Lucky Lindbergh. Blinky, Porky and Slats used to be common nicknames. I have no idea what Slats refers to. Quincy Jones referred to  his friend Michael Jackson as Smelly. Quincy said the way people gathered around Michael  it was as if they could smell him.

Products had nicknames also. The Piper Cherokee Aircraft was known for its “Hersey Bar” wing design. That airplane’s wings were built in the same proportion as the famous candy bar.

In the spirit of descriptive nicknames we proudly announce the introduction of our “Soap Bar” desktop radio. This radio looks like a large bar of soap with an antenna. The Soap Bar radio plugs into a wall outlet and sits on any flat surface. No need for batteries or chargers. The desktop radio works seamlessly with all the other radios at your school or business.

The Soap Bar desktop radio is full powered and great for the front office or anywhere crystal clear immediate communications are needed. The Soap Bar desktop radio sells for only $345 including shipping.

Here’s what is really cool: The Soap Bar desktop radio is available in Orange Crush Orange, Baby Blue, Cream or Granny Smith Sparkle Green (call for availability of your  school colors).

No more nasty old black radio on your desk. Try the all new Soap Bar desktop radio in your favorite color today.

I am glad we are not selling the Stinky, Shorty, Scrappy or who knows what else base station radios.

Doing business with 2 Way Radio Express is easy and colorful. Call us today at 239-601-1969.

Best Wishes,


How Could You Not Notice

September 15th, 2014

Hi Friends,

I recently noticed my right foot is substantially larger than my left foot. By substantial I am talking more than half an inch. What is most alarming is I don’t know if this is a recent development or if this has been going on for years.

When I was a child shoe stores featured X-ray fluoroscopes that were also know as X-ray Shoe Fitters. These machines were essentially a wooden box about 4 foot square with a ledge where I was instructed to stand. I was further instructed to put my feet into the openings while Mom looked through one viewing porthole and the shoe salesman looked through a second porthole. There was a third port hole for me but I couldn’t cipher diddly squat looking into the contraption. I remember as a child my mother conferring with the shoe salesman discussing what shoe would be best for me but I don’t remember any discussion of one of my feet being bigger than the other.

How could you not notice? My hands are the same size. My eyes look the same. My knees look the same. I think my ears look the same but I am not fast enough to really be  sure.

I don’t limp or gradually turn right or left continuously. I guess it is okay to have different size feet if there are no symptoms.

Having something wrong with you but not having any symptoms is like not having walkie talkies to use at work.

If you don’t have walkie talkies at your school or business or government agency you really don’t know what you are missing. You probably think it is okay to to chase down your colleagues all day or at least wonder why they are not answering their cell phone.

One day there might be an emergency where you need to contact everyone at once and there you’ll be there with no radios.

I wonder if my small foot is going to wear out before my big foot because it has had to do as much work all these years as my big foot.

Let us help you get the 2 way radio equipment you need. Give us a call now at 239-601-1969. Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer


It Is Not A Reason To Buy

September 2nd, 2014

Hi Friends,

We sell 2 way radios to schools, businesses and government agencies in all 50 states. Our customers include big companies like Hertz, Kraft and the US Navy…and little companies like charter schools, dentist offices and construction companies.

Two way radios can make a huge difference in safety, efficiency and productivity but cost very little in comparison to the benefits they provide.

We help our customers by determining the best equipment and solutions for their specific applications. Every radio we sell is reliable, durable and affordable.

It’s not a reason to buy…  but if you need radio equipment and do not have a current budget we have two special offers for you.

Baker’s Dozen Program

Order the radio equipment you need today. Divide the total cost of all the equipment by 12. This amount equals the monthly payment. One payment is due in advance and there are a total of 13 payments.

Happy New Year Program

Buy the equipment you need today and use our finance plan with no payment until January 2015.

Let me know if you’d like to use either of these programs to get the equipment you need today. Doing business with 2 Way Radio Express is easy.

Best Wishes,



August 14th, 2014

Hi Friends,

We moved our office….again. We were in our first office so long that we didn’t have a lease. After several lease renewals the property owners (and I admit we also) didn’t think a current lease agreement was necessary.

Then one day the pesky optometrist from upstairs (who is an unbridled imperialist) cut a deal with the property owner. This ultimately would force the accountant from next door and the attorney next door to him and us to have to look for new places to rent.

We found a new office in the same plaza with Flaco’s Mexican Steak House, Pelago’s Mediterranean Soul Food Cafe and Love’s Yoga Studio.

Every location has pluses and minuses. On the plus side there were at least 2 good places to eat nearby and have you ever noticed how a yoga studio attracts a constant stream of pretty women.

The location was convenient for me and I could still ride my bike to work but it was a 20 – 30 minute drive for the other fellows in the office. The other negative was the floorplan. We were each in separate offices. Our first office was more open and we enjoyed the ongoing daily camaraderie.

More recently Grayson is attending college and Jay is working on his pilot license. The college and the airport are on the other end of town from the office. In a gesture of paternal kindness I magnanimously agreed to move the office to the east end of Naples.

No more scurrying home for a homemade lunch with the princess. No more riding my bike to the office. The new office is nearly 8 miles from home. Yikes! Now I am the one that has to drive 20 minutes to get to work. Jay is even riding his bike to work as a show   of territorial supremacy.

Did I mention our new location is just above The English Pub? More on that later. Our new address is:

Radio Express
5053 Tamiami Trail East
Naples, FL 34113

The great part of our business is that it doesn’t matter where we are located. We have customers in all fifty states. Schools, businesses and government agencies from Hawaii to Maine rely on 2 Way Radio Express for the best value in two way radio equipment delivered to their door. Give us a call and let us help you find the best radio equipment for your application and budget.

Best Wishes,

Manzie R Lawfer


Hurry Hurry

July 31st, 2014

Hi Friends,

Do you browse the Craigslist ads when you are looking to buy something? Craigslist is a terrific way to get a deal on a used car, stewpot, lawnmower or just about anything.

The thing that tickles me about Craigslist is the descriptive phrases like, “perfect…small tear in seat” or “like new…needs A/C re-charged.” How can it be perfect if the seat is ripped or the A/C needs to be recharged?

That doesn’t mean there aren’t great deals on Craigslist.

Have you noticed how many ads shout “Hurry, Limited Time Offer.“ Are they running out of stuff to sell? If they are running out of stuff why are they giving a special deal?

I take offense to “You qualify!” or “You may qualify.” Lately I have qualified for loans, leases, hair removal and insurance quotes. All God’s children are special so I’m not sure how I have uniquely qualified or have become well qualified (as the ad requires).

Too much mumbo jumbo. Or as C. Berry sang “Too Much Monkey Business.”

I like the marketing model used by good local hardware stores. They have what you need whether it is a little spring or a button to match your other buttons. They have new stuff but the price on their old stuff never seems to change. They have the correct size furnace filter and they remember your name when you stop in.

There is no “last chance” or “limited time” it is all the time and every time. Even when they don’t have it, the answer is we can get it for you.

We aspire to be more like the local hardware store than the Super Sellers. We like talking to our customers and hearing about how they will use the equipment they buy.
We like being able to offer the same great deal this year that we provided last year.

A couple of years ago we offered buy 5 and get the 6th for free. We are still making the same offer. When you buy 5 of most anything we sell you will get the 6th for free. Give us a call. Doing business with 2 Way Radio Express is consistently easy.

Best Wishes,

Manzie R Lawfer


What Is Your Nickname?

July 8th, 2014

Hi Friends,

Do you always use your real name? I have an unusual first name and I sometimes use a made up name. For example I do not give my real name at carry out restaurants or when putting my name on a restaurant waiting list. I usually tell them my name is Skipper.

Skipper is much easier to pronounce than my name. I can hear Skipper more clearly when it is shouted out than my own name. Also there are not that many Skippers around so the hostess is not inclined to ask for a last name or initial. I don’t think there is anything wrong with using an alias.

My son Matthew works in broadcasting.  His on air alias is Josh Carter. When he first started in radio the station manager told him he would grow to hate himself if he used his real name. Ergo non de plume.

There are several websites for musicians or would be musicians. I am a would be musician. I have played guitar and sang for a long time but it has really just been for fun.  Playing music is great fun and the musician websites provide an avenue for us would be’s to find and contact each other.

I have decided to use a stage name for my contact info on the musician’s website. I don’t want to use Skipper as my alias. I don’t want to here someone say, “Hey that’s Skipper playing the guitar. I saw him pick up a pizza just a few days ago.”

My stage name is Sand Man. It is an alternative to Beach Boys. Get it? Sand Man. Cool right?

When you call for help with getting the best walkie talkies for your application and budget you can ask for Manzie or Sand Man and you’ll get me. 2 Way Radio Express delivers the best value in 2 way radio equipment to your door.  Doing business with 2 Way Radio Express is easy.

Best Wishes,

Manzie R Lawfer